Thursday, 10 March 2016

Film Ident Design Process

For my final project, my aim was to create a parody of 80s Sci-Fi films. By using the conventions of the films I studied the artistic style behind 80s film title logos for inspiration on how to go about the design process of my film's aesthetic. 

For this, I found the use of bold text set in a Chrome gradient is often used. Below, I have collated some of the images from which I based my ident upon.

The Terminator was one of the idents that I based mine upon the most. I incorporated the all-caps, bold font text, encased in a hard chrome outline. The text itself has a shine upon it, making it feel very sci-fi and metallic.


Another logo I heavily based my design upon is the hit 80s themed videogame FarCry 3: Blood Dragon. From this design, the 3D Chrome title text and the secondary text in a neon pink font, in this case, the scratchy font seen on the magazine cover. This, combined with ideas from the Drive logo (below) helped form my "Juliet" text. FarCry 3: Blood Dragon is renowned for its iconic reuse of 80s Sci-fi style in a 2013 game (below is a screenshot from the game itself) and I also use this for the visual style (colour offset for VHS style) of the film itself.


The final, arguably most obvious basing of my film's logo is the logo of Drive. Using the same font as the film; Mistral, I wanted a neon sign styled title for the secondary title, "Juliet". I then added glow of the same colour to enforce the idea that this a neon sign.


Whilst also in the design process, I also looked up various 80s themed logos both created by people on the internet but stylised towards the 80s as well as actual idents created in the 80s.


The Syndromio and Juliet logo

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