Questionnaire and Market Research

In order to get a feel as to what my film campaign's demographic would like to see within it. I did this by asking a short series of questions (as to not bore my participants with extensive questions) to gain some idea of how I should shape my film and the conventions it follows/subverts/challenges and the elements that I decide to incorporate within it.

This is opposed to asking a questionnaire upon the completion of my campaign, asking for improvements. This way, my demographic feel more involved in the creation of my campaign as well as making something that better reflects the needs/wants of my target audience.

Below is the questionnaire:


The analysis for this questionnaire can be found in my Research and planning workbook, found here

Research and Planning

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Trailer Storyboard

To ensure I had an engaging, cohesive storyline throughout my trailer that explains the plot and ideas that the full film would explore. Rather than draw detailed characters that'd look like my actors/actresses, I decided upon drawing body studies, to connote to which poses and actions I'd like my characters to be doing. For this, I also noted any sounds and shot types/movements I'd like each keyframe to have. shown in the two rightmost boxes. This, I used as a guideline for both shooting and editing my film trailer. Below is the storyboard in chronological order. 

Film Poster Design Progression

Above is the paper preliminary design for my film's poster. This was done by hand and was meant to give me a feeling for how my poster would be laid out in the way of elements such as images and text. The fonts I wanted to use were difficult to replicate by hand, so I instead decided to just write the desired text in my hand writing and implement the fonts when I approached my final poster design.

The cover features our lead roles of Syndromio (right) and Juliet (left) with a city skyline in the background being attacked by a UFO. I wanted a slogan that would follow a robot/computer theme, whilst also being catchy and follow the ideas that the film did, settling upon "Love. War. System Restore."

The final design without actor photos, I created this to get a feel for the placement of each element of the poster and therefore, I could correctly frame my images for the final edit. I created these elements using texts and shape with effects such as gradients, colour overlays and lens flares.

The final poster for my film contains a screenshot from the fight scene of the trailer, to suggest drama and suspense within the film, potentially drawing in audiences for the fight/action scenes within the film, appealing to a whole other demographic that usually wouldn't flock to see a sci-fi comedy. The inclusion of the actors' heads in either corner overlooking the poster is a stylistic feature, often seen in 80s films that I used to apply the actors' names to their faces as well as fill either side, rather than leave it blank and bring attention to the main image in the centre. I also moved the slogan to the bottom, just above the main title of the film, as it crossed the faces in each upper corner.