Questionnaire and Market Research

In order to get a feel as to what my film campaign's demographic would like to see within it. I did this by asking a short series of questions (as to not bore my participants with extensive questions) to gain some idea of how I should shape my film and the conventions it follows/subverts/challenges and the elements that I decide to incorporate within it.

This is opposed to asking a questionnaire upon the completion of my campaign, asking for improvements. This way, my demographic feel more involved in the creation of my campaign as well as making something that better reflects the needs/wants of my target audience.

Below is the questionnaire:


The analysis for this questionnaire can be found in my Research and planning workbook, found here

Research and Planning

Due to technical issues, the embed for this slideshow failed to work. However, it can be viewed here

Evaluation

Alternatively, the evaluation can be viewed here

Syndromio and Juliet (Final Trailer)

Above is the final trailer for Syndromio and Juliet, our 80s themed Sci-Fi Comedy film. This was the trailer that our feedback audience viewed for our evaluation. Best viewed in 1080p.

Trailer Storyboard

To ensure I had an engaging, cohesive storyline throughout my trailer that explains the plot and ideas that the full film would explore. Rather than draw detailed characters that'd look like my actors/actresses, I decided upon drawing body studies, to connote to which poses and actions I'd like my characters to be doing. For this, I also noted any sounds and shot types/movements I'd like each keyframe to have. shown in the two rightmost boxes. This, I used as a guideline for both shooting and editing my film trailer. Below is the storyboard in chronological order. 

Film Magazine Design Progression

This was the prototype for my Film Magazine cover, the first preliminary product to be created. I wanted a side angle of Syndromio facing left and the logo of the film to be placed beneath him to act as a coverline of the magazine. The fonts used in this version of the logo was later changed to follow that of the film, rather than flip it in its entirety. I decided upon adding some features after the creation of this preliminary design to make my magazine more typical, for example; I added a panel of featurette articles on the right of Syndromio, visible in the final magazine cover design.

This was the second phase of my film Magazine design, The Initial cover design. This version allowed me to actually created the magazine cover, place and arrange objects and apply a colour scheme to truly get a feel for the final product of a film magazine cover. This design used a placeholder actor as our real actor was unavailable. To apply the lensflare effect, I photoshopped the Terminator eyepiece onto the placeholder actor to gain the desired effect.

This is the third and final magazine cover iteration. I added the proper actor, applied a colourisation effect and adjusted a few minor details to complete this piece.

Film Ident Design Process

For my final project, my aim was to create a parody of 80s Sci-Fi films. By using the conventions of the films I studied the artistic style behind 80s film title logos for inspiration on how to go about the design process of my film's aesthetic. 

For this, I found the use of bold text set in a Chrome gradient is often used. Below, I have collated some of the images from which I based my ident upon.

The Terminator was one of the idents that I based mine upon the most. I incorporated the all-caps, bold font text, encased in a hard chrome outline. The text itself has a shine upon it, making it feel very sci-fi and metallic.

Another logo I heavily based my design upon is the hit 80s themed videogame FarCry 3: Blood Dragon. From this design, the 3D Chrome title text and the secondary text in a neon pink font, in this case, the scratchy font seen on the magazine cover. This, combined with ideas from the Drive logo (below) helped form my "Juliet" text. FarCry 3: Blood Dragon is renowned for its iconic reuse of 80s Sci-fi style in a 2013 game (below is a screenshot from the game itself) and I also use this for the visual style (colour offset for VHS style) of the film itself.

The final, arguably most obvious basing of my film's logo is the logo of Drive. Using the same font as the film; Mistral, I wanted a neon sign styled title for the secondary title, "Juliet". I then added glow of the same colour to enforce the idea that this a neon sign.

Whilst also in the design process, I also looked up various 80s themed logos both created by people on the internet but stylised towards the 80s as well as actual idents created in the 80s.

The Syndromio and Juliet logo