Questionnaire and Market Research

In order to get a feel as to what my film campaign's demographic would like to see within it. I did this by asking a short series of questions (as to not bore my participants with extensive questions) to gain some idea of how I should shape my film and the conventions it follows/subverts/challenges and the elements that I decide to incorporate within it.

This is opposed to asking a questionnaire upon the completion of my campaign, asking for improvements. This way, my demographic feel more involved in the creation of my campaign as well as making something that better reflects the needs/wants of my target audience.

Below is the questionnaire:


The analysis for this questionnaire can be found in my Research and planning workbook, found here

Research and Planning

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